Entradas etiquetadas ‘eurecan’
Why does a business want you?
Today I have assited at Eurecans European Contest Award, and Colin Turner has made an interesting speech about entrepreneurial leadership.
Why does a business want you? Not to make profit. But to add value – said Colin
And I would want to add to his answer: value in 4 ways: Physical, Emotional, Mental and Spiritual
90% of companies add value only in the first and second dimension: they make goods and services to make you feel comfortable and feel better (nicer, sexier, more secure, etc). 9% of companies add value in the “mental” dimension: they bring you insight, open your creativity, inspire you. And only 1% (or less) add spiritual value: you are radically transformed, empowered, loved, healed.
My question to every entrepreneur is now: how is your value made of? What % of physical, emotional, mental and spiritual you add to your customer’s life? How can you add more value? In what dimension?
You can differentiate yourself if you “see” value potential where others are not focusing (yet).
